How We Make It
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How we make it

Sssssshhhhh... it's a secret...

Group shot of three Shades products
The Shades family utilises 'TAD' technology... which means the secret to Shades superior softness and ultimate absorbency is all in the way the tissue is dried...
Hot Air moving through layers of tissue

Confused? Here's why...

Different technologies dry paper in different ways.... With TAD technology hot air is blown through the tissue in order to fluff up
its fibres....

...Other older, conventional tissue making technologies simply can’t achieve such levels of Softness, thickness and absorbency.

Conventional Process
It's thanks to TAD technology that Shades can proudly offer the highest levels of softness, absorption and thickness.

How we make it

We create the shades tissue using a
special process called TAD. This enables our products to have high levels of absorption, thickness, strength.

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Eco Focus

The Shades brand team are continually looking into ways to reduce impact on the environment and help sustainability. See what we have achieved so far...

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3 out of 4 mums
prefer shades

We are very proud of our Asda Shades Best
Ever bathroom tissue. Not only is it proven to be softer, thicker and more absorbent than the leading brand in independent laboratory and consumer tests, an independent study of 1000 mums also confirms that 780 mums preferred Asda Shades to the No.1 leading brand.

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