Tell us what you think

Here at Shades we're keen to hear feedback on our family. That way we can ensure our products are in-line with your needs and helps us to maintain our high quality and value standards.

How we make it

We create the shades tissue using a
special process called TAD. This enables our products to have high levels of absorption, thickness, strength.

Eco Focus

The Shades brand team are continually looking into ways to reduce impact on the environment and help sustainability. See what we have achieved so far...

3 out of 4 mums
prefer shades

We are very proud of our Asda Shades Best
Ever bathroom tissue. Not only is it proven to be softer, thicker and more absorbent than the leading brand in independent laboratory and consumer tests, an independent study of 1000 mums also confirms that 780 mums preferred Asda Shades to the No.1 leading brand.