Eco Focus
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FSC Logo

FSC (Forest Stewardship Council)

Is an international, non-governmental organisation dedicated
to promoting responsible management of the world’s forests.

Asda Shades have been working with the FSC since 1995 to ensure all our products are produced from sustainable forests. The FSC "tick tree" logo is used on product labels to indicate whether products are certified under the FSC system. When you see the FSC logo on a label you can buy timber and other wood products, such as paper, with the confidence that you are not contributing to the destruction of the world's forests. FSC gives an assurance that future generations will be able to enjoy the benefits of the forest. So as you enjoy products from the Shades family you can also enjoy the fact that future generations of your family will be able to enjoy the forests.

Recycling Symbol

Packaging

The Asda Shades range is wrapped in soft
touch polythene which contains 10% recycled content.

Asda Shades tissue is wrapped around brown cores which are made from 100% recycled materials and fully recyclable where facilities exist.


Product Shot of Asda Shades Naturals

Have you tried our
Asda Shades Naturals?

For a naturally better choice, shades naturals is 100% recycled tissue with 100% recycled core - the perfect balance between being soft on you and gentle on the environment.
Group Shot of Products in the Shades Range

How we make it

We create the shades tissue using a
special process called TAD. This enables our products to have high levels of absorption, thickness, strength.

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Eco Focus

The Shades brand team are continually looking into ways to reduce impact on the environment and help sustainability. See what we have achieved so far...

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3 out of 4 mums
prefer shades

We are very proud of our Asda Shades Best
Ever bathroom tissue. Not only is it proven to be softer, thicker and more absorbent than the leading brand in independent laboratory and consumer tests, an independent study of 1000 mums also confirms that 780 mums preferred Asda Shades to the No.1 leading brand.

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